Project
Year
LUCAS MAASSEN & SONS
MADE IN CHINA BY:
workshop:
Guangzhou Academy of Fine Arts
collaboration with:
Design Academy Eindhoven
exhibition:
Fei Gallery Guangzhou
thanks to:
Margriet Craens, Thomas Widdershoven, Feng Feng, Liu Gang, Lonny van Rijswijk and Simpson Tse
Lucas Maassen & Sons is a furniture company. Lucas Maassen employed his three sons Thijme (12), Julian (10) and Maris (10) to work for him. Due to Dutch child labour laws it is only possible for his sons to work for 3 hours a week, as a result production time is limited. In order to increase production they would like to dive in to the world of mass production. As a company they believe that mass production, when organized in a new manner, can lead to alternative production methods that gain value from its own process.
For the Lucas Maassen & Sons MADE IN CHINA by: workshop they set up a production facility in Guangzhou(AT THE Guangzhou Academy of Fine Arts). During the workshop they asked this facility to produce 100 clocks. Thijme, Julian and Maris are each responsible for a version of the design of the clocks as well as for the briefing of the project. Their lack of experience and their broad imagination led to an a-typical set of deliverables which are interpreted by the new Guangzhou production facility employees.